When starting a newsletter, there are several things that one needs to decide on. They have first to decide on a topic for the newsletter. And afterwards, they have to determine which newsletter name to use. They also must make their mind about which newsletter format is more suitable and appropriate for them. All these decisions that you take throughout the newsletter creation process gives your newsletter its final shape. Another decision that the newsletter publisher needs to make is how often they publish their newsletter. In other words, you must determine whether you are going to send your newsletter issues to your subscribers every week or every day, etc.
This last decision will have a great effect on your newsletter publishing. It does so because it is related to how much content you are going to produce. If you publish your newsletter on a weekly basis, you will have to come up with newsletter content or a newsletter article once a week. So, you can spend the whole week crafting and refining your article. Likewise, when you decide to publish the newsletter on a daily basis, you will be committed to coming up with a newsletter article every single day.
Once you commit yourself to particular publishing schedule, you must stick to it. Do not keep switching your schedule all the time. You may do so once a while but do not so all the time. If you keep doing so, you will upset your subscribers because they end up not knowing when the newsletter will hit their inboxes. Therefore, you should decide on a schedule and stay committed to it. Messing up the regularity of your newsletter publisher is a bad practice that may cause you to lose subscribers.
Publishing a newsletter on a daily basis is a big commitment. Unless you have something of interest to share with your subscriber every day, I do not recommend going for this schedule. It is more reasonable to publish your newsletter every two days, once a week, or twice a week but every day seems a bit exaggerated. After all, that is your decision. If you are not sure which schedule to follow, you can test them. Start by adhering to the weekly schedule for a month at least and then switch to publishing the newsletter twice a week, and finally move on to the daily schedule. Afterwards, try to compare your results and newsletter performance to observe if there are any significant changes or improvements that can be attributed to one schedule or another.
If you find some, then you should follow the schedule that gives you the best results. However, if all the three publishing schedules perform identically, then there is no reason why should overwork yourself to get the same result that weekly publishing can produce. If you go for the weekly schedule, you will free up a lot of time that you can invest doing other more productive activities either in your personal or business life.