An email newsletter is similar to a print newsletter in many aspects. But there are a few differences which make email newsletters incomparable with print or paper newsletters as some may prefer to call them. The newsletter in general is used to convey news as its name clearly suggests. Companies and businesses have used newsletters for decades. They use them to keep their customer bases informed about their latest products and events. They also employ them to run their promotional campaigns and to spread the word about their businesses. This eventually brings them new prospects and hopefully new customers and clients as well.
Email newsletters and print newsletters are equally useful for fulfilling these ends. However, the professional email newsletter enjoys a few more advantages over its print counterpart. An email newsletter helps your business save huge amounts of money that could have been spent issuing a print newsletter. The main disadvantage of paper newsletters is the fact that entails a lot of expenses. To start with, a print newsletter must be printed. Printing large numbers of copies will result in a large bill for your business to pay. Printing is so expensive because it makes use of paper, ink, printing machines and several other things.
Printing is not the only thing that you have to pay for when publishing a print newsletter, you also have to fund for the shipping. Depending on how large your subscriber base is, your shipping costs can go quite high. With an email newsletter, this talk becomes just irrelevant. There are no printing costs that you have to worry about paying. In fact, the cost is the same whether you publish one copy of your e mail newsletter or a million copy because the email newsletter is nothing but an electronic file that can be replicated endlessly.
In terms of shipping costs, you do not have to pay much. Unless your subscriber base is quite large, you will have to pay nothing except the subscription fees to your newsletter management service which amount usually to $19 per month. Newsletter publishers with thousands of subscribers will be sometimes required to pay a bit higher than this average. But keep in mind that your expenses will be utterly ridiculous when compared to you might be paying for a print newsletter.
Another advantage of email newsletters is that they can be sent in an instant. Email newsletters reach the inboxes of your subscribers the moment you send them. This will ensure that subscribers receive fresh information and they are updated on the latest events and products. With a paper newsletter, the journey can be much longer. It can take a week or even a month. Sometimes, the newsletter content is already out of date when it arrives. And if the worst happens, the newsletter may never arrive as it get held or lost in the mail.
As a business owner or marketer, one of the wisest decisions you may make is shifting from using a print newsletter to using email newsletters. This single decision can make a great difference with regards to the prosperity and growth your business experience.