It is always a good idea to break up the content of your newsletter into small paragraphs, so as not to present your reader with a large block of text. Not only does a large block of text appear unattractive to the reader, it may put them off from reading the entire content.
Another great way to break up the text is to use newsletter icons within the content. Not only will this break up the content, making the text seem less daunting to read, but it will also liven up the newsletter by making it more attractive.
The process of adding icons to your newsletter is relatively straightforward, and almost all current word and office software will allow for the adding and editing of images within the text.
It’s important to remember that the icons and images that you use should be relevant to the newsletter content. It’s all very well adding in an icon because you think that it looks good, but if it has nothing to do with the content then not only could it be confusing for the reader, but it will also look as if you have just slapped in an icon or image just for the sake of it.
While you can make your own icons and images for your newsletters, there are numerous websites available where you can acquire newsletter icons in a variety of formats such as JPG, PNG and GIF. Most of these sites have a vast catalogue of icons available, which can easily be searched either through niche or description.
You will need to search carefully through these websites as some newsletter icons will be require payment if they are intended for commercial use, while others will be royalty free. To help you get started with looking for icons, below is a short list of websites that provide icons and images that you could use in your newsletter.
fotolia.com
iconarchive.com
icon-art-studios.com
iconfinder.com
iconseeker.com
iconpcug.org
pixmac.com
veryicon.com
The websites listed above are only a small selection of sites that offer newsletter icons and images, so if you can’t find anything there then you can always use a search engine to find newsletter icons. Regardless of your newsletter content you should always be able to find icons that will match your requirements.
Just remember that it is the content of your newsletter that is the most important, so while using icons can make your newsletter look more attractive, don’t go overboard with them.