Content is king. But newsletter layouts matters too. How would you feel if you are presented with quality information in an unreadable format, or in an awkward layout ?
Putting together a good newsletter layout will significantly aid your newsletter readers. It will also convey the impression that the author has taken enough time to create it. Readers will appreciate the effort and see the information they receive as worth reading.
A few tips to help you design better newsletter layouts
Use Columns
Several marketers make the mistake of producing newsletters that have no more than one column. It looks like a lengthy article. Readers may get discouraged reading it at all.
You should know that web surfers are not readers but they are mainly scanners. They don’t read articles from beginning to end or from right to left. Instead, they scan articles in a vertical manner watching out for interesting points to stop at.
If your content is non-scannable, or full of dense blocks of text that spread throughout the page, then you are putting off a large proportion of your readership.
The use of columns helps you render your content more scannable. You get shorter lines and provides a sense of diversity . It also makes inserting links and photos much easier.
Stay tuned for more tips on How To Create Great Newsletter Layouts!