There are so many newsletter management software programs available on the market but they are not all equal. Finding the best newsletter manager can be a challenge, particularly if you do not know the right criteria for comparing newsletter managers. A newsletter manager is used to help the newsletter publisher run their newsletter efficiently and without wasting a lot of time. Most of the processes involved in running a newsletter are quite hard to deal with manually and therefore, it is much better to automate them. This is why we need newsletter management software.
A newsletter manager is frequently called an autoresponder, an automatic responder, newsletter management software, newsletter system, or newsletter management system. All these names refer to the same thing. Newsletter managers cost around $19 per month. There are some newsletter management services which offer you the option of paying a whole year in advance.
A good newsletter manager should help you automate your subscription process. It gives you readymade signup forms that you can place on your blog or website. You should also be able to customize your subscription form by adding and removing input fields. Usually, you will need to request only the first name and email of the subscriber. If you have something that you are going to ship for subscribers, you may request them to type in their address by adding an address field. Whenever someone subscribes to your newsletter, the autoresponder will automatically redirect them to a page or show them a message in which they are urged to confirm their subscription.
The subscription can confirm his or her subscription by clicking on a link that they receive in the email they submitted in the form. This procedure is used in order to prevent email spamming. Unless the subscriber confirms their subscription, they will not be able to receive the newsletter. You may also set your newsletter manager to send a welcome message to new subscribers who have confirmed their subscription. Afterwards, the subscriber will start to receive your newsletter issues in the order that you set in your autoresponder and at intervals that you choose.
As we can see, the newsletter manager enables you to automate sending your newsletter. It gives complete control over when and how frequent the newsletter should be sent. The autoresponder will also track the performance of your newsletter in all its stages. It gives you statistics on the number of subscribers you have, the number of confirmed subscribers, the number of non-confirmed subscribers, the number of cancelled subscriptions, and the open rate of your newsletter. These statistics are vital to the growth of your newsletter because according to it, you can readjust your newsletter to improve its overall performance. Some newsletter managers give geographical statistics as well, in other words, they give detailed accounts about the countries from which your subscribers come.
In order to choose the right newsletter management system, you should consider all these features in addition to the price and you can be sure that you have made the best choice. Among the auto-responder services I recommend are Aweber, iContact, ConstantContact, Interspire, and MailChimp.