There are several online newsletter services that one can choose from. However, as a newsletter publisher, you should study the criteria on which you base your choice. You do not want to choose a newsletter management service arbitrarily. An informed choice is rewarding as it prevents from choosing anything that would cause you trouble down the road. Newsletter services are very useful because they help you automate the publishing of your newsletter. This will eventually free up some much needed time that you can invest in creating content for the newsletter or doing some other productive work.
The first thing that a newsletter manager helps you automate is the subscription process. There are few publishers who choose to tackle their subscription process manually. They end up wasting a lot of precious time and getting overwhelmed with incessant work. An online newsletter service costs approximately $19 and can save all that unnecessary trouble and effort. Your newsletter service should provide you with readymade sign up forms which you can place on your website or blog. You are free to customize the subscription forms; you can add more fields or change its theme. Usually you will need only two fields, one for the first name and the other for the email.
One a subscriber types in their details they will be shown a message which urge them to confirm their subscription. A confirmation email will be sent to the email they type. After clicking the confirmation link, they become confirmed subscribers and become eligible for receiving the subsequent newsletter issues. This procedure is designed to prevent newsletter publishers from spamming people’s emails. If you have already created content for your newsletter, you can upload it to your email newsletter management system or cut and paste there. Afterwards, you need to set the frequency of your newsletter, that is how often it should be sent, for example, once a week, twice, or once a month. You can also set the day and hour on which it should be sent.
You also have the option to order your newsletter issues as you desire. This way you will have both the subscription and sending processes automated. A professional online newsletter service will also give you statistics and reports on the overall performance of your newsletter. You can find data on the number of subscribers, the number of confirmed subscribers, the number of non-confirmed subscribers, the number of cancellations, the open rate of your newsletter, etc. it is important to check this data from time to time because it helps you spot areas that need improvement in your newsletter. There are a few newsletter managers which give data on the geographical locations of subscribers such as their countries and states.
Choosing a good and professional online newsletter service can be challenging as there are so many services vying for your attention. You need to compare those services with respect to the criteria laid out above and the one which satisfies them the most is your best candidate.