If you are still running a paper newsletter, you are still paying loads of money to keep it running. Unlike email newsletters, paper or print newsletters cost a lot of money to run because they need to be printed and mailed to subscribers. Email newsletters on the other hand involve no such expenses because they are published in an electronic format and therefore, they need not be printed. They are also electronically mailed to subscribers which is not an expensive operation. This explains why email newsletters have grown rapidly in popularity and become the most dominant form of newsletter publishing.
A paper newsletter must be printed and in order to print it, there should be paper. Paper is available in varying degrees of quality and varying prices. As a newsletter publisher, you can choose whichever type of paper appeals to you. You can for example choose to use paper of highest quality but bear in mind that this usually means that it is the most expensive. Several factors are involved in the choice making process. First, you should consider your newsletter publishing budget. If you the budget allocated to the printing of the newsletter is limited, your choices will be limited.
Going for the cheapest is not always a good thing. No one wants to send their newsletter to their subscribers printed on poor quality paper. The quality of the paper can sometimes affect the quality of the newsletter printing. There are also some types of paper which are not fully compatible with color printing, that is they affect the clarity of the content printed on them. In order to avoid these issues, you need the help of professional experts. This may cost you a bit but it is worth it.
It is preferable that you outsource the printing of your newsletter. Paper newsletter publishers tend to pay printing houses and firms to do the printing task for them. At face value, this may appear expensive. But if you analyze the situation properly, you will realize that this is the best practice. If you want to print your newsletter yourself, you will need to purchase costly printing machinery, hire teams of printing workers, buy newsletter printing paper, etc. this literally means you are going to establish a printing firm. Therefore, you can save yourself the trouble and hire professional printing services to do the job for you. After all, you have a lot of printing services to choose from.
If you go for this last option, you will be saved the effort of looking for the right newsletter paper. The printing firm is familiar with all sorts of printing paper and they can help you find the right type in terms of price and quality. They also know the standards and conventions that are universally used in printing and publishing newsletters such as the dimensions of the newsletter, the right layouts (header, frames, headings, fonts, colors, etc). Therefore, you will be saving not just money but also much needed effort and time.