The last stage involved in creating and running a newsletter is sending the newsletter. In order to send email newsletter issues, you need to make use of a special software program. Newsletter management services, which are also called autoresponders, help you manage and send your email newsletter to your subscribers. It is possible to do the sending process manually but this is not recommended. Manual sending can be problematic and time-consuming, particularly if you have large numbers of subscribers. Therefore, it is better to make use of an autoresponder service and have the whole process automated.
When you sign up for an autoresponder service-this usually costs $19 per month-, you will be able to automate both the subscription and sending processes of the newsletter. In your administrator panel, you will be given access to a plethora of readymade signup forms that you can use to collect subscriber details. The next step is to select a signup form and place on your website or blog so that people can subscribe for your newsletter. This can be done quite simply; all you need to do is to copy the coding of the form and then paste it in the area on your website in which you want the signup form to show up.
If anyone wants to subscribe to your newsletter, they will have to supply their details; this usually means their first name and email. They type them in the respective field on the form. When they press the ‘subscribe’ button, the autoresponder automatically store these details into its database. These contact details are stored so that they can be used when sending the newsletter to the subscriber. The first name of the subscriber is used to personalize your newsletter emails to him or her. This happens automatically; there is no need for you to do it manually for every subscriber.
Personalizing the newsletter email is important because when you address the subscriber with their first name, you create a sense of familiarity with them which eventually grows into a strong relationship and mutual trust. The sending of regular newsletter issues is fully automated. First, you need to copy and paste your newsletter articles onto your administrator panel in the order in which they are to be sent. Then you can schedule the time interval and the hour during which the newsletter should be sent. You can set your newsletter to be sent for example every week or every two weeks or whatever you choose.
Whenever someone signs up for the newsletter, they will start to receive your subsequent newsletter issues at the time intervals that you have already set. There is also another type of newsletter issues which is called a ‘broadcast’. Broadcasts are different from regular newsletter issues in that they can be sent to your entire subscriber base at once regardless of when each subscriber signed up. They can also be sent at any time. As you can see, it is quite easy to send email newsletter articles as the whole process is fully automated.