A lot of new newsletter publishers are not familiar with how newsletters are sent. Some think that a newsletter is sent through an email client. Once you create the newsletter, sending it is quite easy. All you need to do in order to send your newsletter to your subscriber is to sign up for an autoresponder service. These services are commonly known as email newsletter management systems. They help you not only send the newsletter, but also manage subscription and observe the performance of your newsletter. These services are actually quite cheap when we consider the sort of services they provide.
There are plenty of autoresponder services on the market. In order to choose the right newsletter service for you, you need to make an informed choice. What criteria should use to compare autoresponders? The answer is that you need to compare the services they provide. They all help you collect subscriber details and they all help you send the newsletter. But there are a few services which provide additional services such providing real-time statistics on the performance of the newsletter, being trusted by email clients, etc. Aweber is the number one autoresponder service I recommend. There are a few other good ones such as iContact, ConstantContact, Interspire and MailChimp.
After signing up for an automatic responder, you need to put a signup form on your websites. This form helps you collect subscribers’ details such as their emails and their first names. You need this information because you can send them the newsletter unless you have their emails. Their first names are used to personalize your newsletter to them which is a very effective way of building a relationship with them. All these tasks are fully automated.
In order to send your newsletter issues to subscribers, you need first to upload them to your autoresponder administrator panel. You can alternatively just copy and paste them there. Now, you should configure the settings that control the sending of the newsletter. Remember to upload the articles in the order in which they are to be sent. Afterwards, you set the date and hour at which the articles are to be sent or equally you may set the newsletter to be sent at regular intervals such as once a week or once a month, etc. When setting the hour at which the newsletter will be sent, you may want to choose the time during which most people are their PCs such as daytime. But this differs from one region to another.
It is possible to find out the countries from which most of your subscribers come by checking your statistics tab (if you use Aweber, you can have this sort of data; other auto-responders may not provide it). Whenever someone signs up for your newsletter, they will automatically start to receive its issues according to the schedule that you have set. Autoresponders have another type of issues to be sent; these are called broadcasts. They are different from regular newsletter articles in that they can be sent at any time and to all subscribers regardless of their signup date.